About me

Pablo Massa

UX Designer


I’m a seasoned UX Designer based in Uruguay with over a decade of experience. Throughout my career, I’ve collaborated with a diverse range of clients, including agencies, organizations, contractors, and artists, to craft digital products.

My expertise spans key areas of User Experience (UX), User Interface (UI), and Product Design, backed by a robust skill set that encompasses everything from design thinking and research to UI prototyping and user data analysis.

My education in Graphic Design and Web Design has equipped me with a strong foundation in digital and print design, making me well-prepared to deliver exceptional UX solutions in today’s dynamic digital landscape.

Main areas of expertise

Topics and methodologies

  • Design thinking
  • Research & brainstorming
  • UX audits
  • Planning
  • Product & content strategy
  • Information architecture
  • Product & features roadmapping
  • User flows
  • Copywriting
  • Visual design
  • Design systems
  • Prototyping
  • Usability and accessibility
  • User testing & survey
  • User data analysis
  • Agile methodologies
  • Remote work
  • A bit of front-end development


Featured projects

Case study



UI Design & Prototyping

User Flows, Brainstorming, +

Communication & Planning


  • English | Advanced proficiency
  • Spanish | Native proficiency


UX Designer @ pablomassa.com (2012 – Present)

Collaborative work with agencies, organizations, contractors, and artists to design and build digital products.

UX Designer @ La Diaria (2017 – 2021)

I worked as a lead UI/UX designer and researcher for ladiaria.com.uy and other digital brand products.

UX Designer @ Moneero (2014 – 2015)

moneero.com (archived)
I worked as UI/UX Designer of Moneero’s payment app.

Web Designer @ eLace (2011)

Web designer of an online gaming site.

Web Designer + Team Lead @ TCS (2009 – 2010)

Web Designer • 2009
Team Lead • 2010
I worked as Web Designer and later Team Lead at TCS. As a Web Designer I managed design, maintenance, and traffic statistics for the PwC US website, while as a Team Lead, I oversaw a team of 4 designers for an Online Marketing Group project for PwC, focusing on leadership, process execution, and effective communication procedures.

UI Designer @ INI (2006 – 2008)

interactiveni.com (archived)
I worked as UI designer at INI, where I specialized in creating and enhancing the user interface, implementing features, integrating branding, and front-end development for their flexible messaging platform.


Graphic Designer @ Universidad ORT (2008 – 2010)

The education provided comprehensive training in digital and print design.

  • Graphic expression (drawing)
  • Visual communication
  • Digital image processing (Adobe Photoshop)
  • Digital drawing (Adobe Illustrator)
  • Digital photography
  • Typography
  • Layout design (Adobe Indesign)
  • Advertising and editorial design
  • Web design
  • Web Animation (Adobe Flash)
  • Printing techniques
  • Corporate identity
  • Packaging design
Web Designer @ Taller de Informática (2004)


Theoretical and practical knowledge to create websites, from the creation of the initial sketches to its implementation, with the aim of reinforcing the client’s visual identity and user experience.


  • UI design
  • Front end development
  • Illustration
  • Animation

Other stuff

I like culinary arts & services too, I’m studying to be a chef some day.

I like to run, cook, do volunteering work, create things trough art and make side projects for fun.

I enjoy talk about design, science, literature, music, films and culture in general, many things can pick my intellectual curiosity easily, also I have a wholesome obsession with words.

On social media

Get in touch

Want to collaborate on crafting great experiences or just say something? Drop me a line ☺️